Found advertisement, 10 x 12 inches, 2010
Dr. Lee: So, I think I'm going to take out a full page ad in the San Francisco Weekly.
Dr. Woo: Why? Isn't that going to cost thousands of dollars? What are we going to do with all that space?
Dr. Lee: Well, do you remember last year at the trading card convention when I got my photo taken with WWE wrestler, "The Game"? He's the one who says "Game Over"?
Dr. Woo: Um... I barely remember that.
Dr. Lee: I think that photo would send a powerful message to all the other optometrists in town: IT'S GAME OVER!
Dr. Woo: Alright, let's do it.
UPDATE: Crizal® is a special anti-smudge lens coating "using technologies from the micro-electronics, flat screen and fiber optics industries".